The Roses Design Awards take place each year in Manchester and are the biggest design awards outside of London. The brief was to create a Call for Entries piece and supporting advertising that would encourage designers and architects to enter the awards. A simple idea was employed - build a sculpture of the Roses logo out of helium filled balloons and photograph it. The concept behind this focussed on the process of design.
View the viral film here (you will need QuickTime installed)







