Concept | Design

Mini Pick-up was a campaign which took the Mini to the streets of Sydney picking up commuters and giving them a Mini experience. From Bondi to Rose Bay the fleet of 20 Mini’s toured around the city everyday for a week. Mini also took up residence in a CBD office foyer to offer busy business people a lift to their next meeting at the same time explaining the features of the Mini. The campaign required a look and feel which was applied across everything including website, t-shirts, posters, banners, flyers, badges and of course the cars.