Learning & Skills Council UK
Concept | Design | Photography | Typography
The Learning and Skills Council aims to encourage young people to either stay in full time education or to gain on-the-job training with an apprenticeship. The brief was to develop a prospectus and accompanying promotional pieces that young people could relate to.
Young people in Leeds city centre were used as models along with some students currently studying or doing apprenticeships. This helped create a more ‘real’ feel for all of the literature. The promotional cards and poster were packaged in a screen printed black rubber bag and the typography was all kept pretty loose.
Young people in Leeds city centre were used as models along with some students currently studying or doing apprenticeships. This helped create a more ‘real’ feel for all of the literature. The promotional cards and poster were packaged in a screen printed black rubber bag and the typography was all kept pretty loose.
