Concept | Art Direction | Design

The Roses Design Awards take place each year in Manchester and are the biggest design awards outside of London. The brief was to create a Call for Entries piece and supporting advertising that would encourage designers and architects to enter the awards. A simple idea was employed - build a sculpture of the Roses logo out of helium filled balloons and photograph it!

The concept behind this focussed on the process of designing and the many stages of development behind a piece of design.